Branding Manual
Marketing | Copywriting
Skills Demonstrated
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Creativity
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Visual Design
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Communication
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Adaptability
Tools Used
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Piktochart
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Procreate
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Microsoft Word
Project Description
This was an enjoyable project that required a unique design process. I was tasked with creating a logo and corresponding branding manual for a fictional company. The manual required a comprehensive overview of the company's brand identity and formatting standards, as well as three documentation examples that came in the form of promotional material.
Analysis
Creating the logo for this project required a great deal of creativity. Visual design principles were used to select the color scheme and and components of the logo. The logo was designed using the software Procreate and adapted into each deliverable. I formatted four different types of documents, including the manual itself, for this project. For the design of the documents, communication and visual design principles were implemented to make the end product appealing to my target audience.
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